9. Persuavive Speaking   (Cat No. 226-I)

1 - The Effective Salesperson (8-12 minutes;  ~3-4 minute speech, short scenario intro. 3-5 min role-play)
* Learn a technique for selling an inexpensive product in a retail store
* Recognize a buyer's thought processes in making a purchase
* Elicit information from a prospective buyer through questions
* Match the buyer's situation with the most appropriate product

2 - Conquering the 'Cold Call' (10-14 minutes: ~3-4 minute speech, short scenario intro. 5-7 minute role-play, 2-3 minute discussion)
* Learn a technique for 'cold call' selling of expensive products or services
* Recognize the risks buyers assume in purchasing
* Use questions to help the buyer discover problems with his or her current situation
* Successfully handle buyer's objections and concerns

3 - The Winning Proposal (5-7 minutes)
* Prepare a proposal advocating an idea or course of action
* Organize the proposal using the six-step method provided

4 - Addressing the opposition (7-9 minutes for speech and 2-3 minutes for questions and answers)
* Prepare a talk on a controversial subject that persuades an audience to accept or at least consider your viewpoint
* Construct the speech to appeal to the audience's logic and emotions

5 - The Persuasive Leader (6-8 minutes)
* Communicate your vision and mission to an audience
* Convince your audience to work toward achieving your vision and mission